DeBeers/Diamond Trading Company

Client: DeBeers/Diamond Trading Company Product: Three Stone Anniversary Ring Project: National TV Commercial Role: Art Director A prestigious diamond company questions how to triple sales without selling three times as many products. The answer is simple: a ring with three diamonds. Each diamond representing the three stages of a relationship; past, present and future. This isn't just effective marketing, it's love. Oscar-nominated film director Stephen Daldry, loved the script. So much so, he took a break from working with the likes of Meryl Streep, Nicole Kidman and Julianne Moore to direct his first commercial alongside me.