Rebecca & Drew Manufacturing

Client: Rebecca & Drew Manufacturing Project: Multi Channel / Re-brand Role: Marketing & Creative Director Rebecca & Drew Manufacturing is a high-end women's clothing line whose flagship store is rooted in NYC's upscale Meatpacking District. Despite previous successes, the brand was starting to become lost and required a more consistent tone. Upon approval to implement a new marketing strategy, I developed an entirely new brand. This massive, yet addictive project entailed website design and development, in store designs, out of home communication, strategically devised events and more. Seeing the effectiveness of these efforts, R&D resigned their contracts with other support and affiliates, including one of NYC's most esteemed PR agencies.

identity

e-commerce site

main collection hangtags

fall & winter collection hangtags

web ads: concept, copy & design

Created Re-Use & Design: a brand-wide commitment to consider the full lifespan of an object and minimize waste in its creation.

re-usable and customizable shopping bags

Developed & Implemented Summer Wraps:

A stylish transformation of surplus fabric into beach wraps presented as gifts at strategically selected destinations.

Partnership with Jonathan Adler :
Made with recycled paper embedded with wildflower seeds, the spring collection hangtag gave fashion lovers a green thumb -- and a complimentary flower pot designed by Jonathan Adler. This collaboration furthered Rebecca & Drew Manufacturing's dedication to sustainable practices and broadened their awareness to Adler's dedicated clientele.

Fifteen foot shirts were flown like kites high above the NYC cityscape and summer travel destinations.

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