e-commerce site
main collection hangtags
fall & winter collection hangtags
web ads: concept, copy & design
Created Re-Use & Designa brand-wide commitment to consider the full lifespan of an object and minimize waste in its creation.
re-usable and customizable shopping bags
Developed & Implemented Summer Wraps:
A stylish transformation of surplus fabric into beach wraps presented as gifts at strategically selected destinations.
Partnership with Jonathan Adler :
Made with recycled paper embedded with wildflower seeds, the spring collection hangtag gave fashion lovers a green thumb -- and a complimentary flower pot designed by Jonathan Adler. This collaboration furthered Rebecca & Drew Manufacturing's dedication to sustainable practices and broadened their awareness to Adler's dedicated clientele.
Fifteen foot shirts were flown like kites high above the NYC cityscape and summer travel destinations.
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