Rebecca & Drew Manufacturing
Client: Rebecca & Drew Manufacturing Project: Multi Channel / Re-brand Role: Marketing & Creative Director Rebecca & Drew Manufacturing is a high-end women's clothing line whose flagship store is rooted in NYC's upscale Meatpacking District. Despite previous successes, the brand was starting to become lost and required a more consistent tone. Upon approval to implement a new marketing strategy, I developed an entirely new brand. This massive, yet addictive project entailed website design and development, in store designs, out of home communication, strategically devised events and more. Seeing the effectiveness of these efforts, R&D resigned their contracts with other support and affiliates, including one of NYC's most esteemed PR agencies.