Listerine Pocketpacks

Client: Johnson & Johnson Product: Listerine Pocketpaks Project: Rebranding Role: Art Director Since 1914, Listerine has been the leader in oral hygiene. Expanding the brand with new products such as Listerine Pocketpaks, the brand penetrated into a new, younger market. In effort to further engage and retain these youngsters, Listerine agreed that a rebranding exploratory was needed. Johnson& Johnson's internal Listerine marketing team asked that I collaborate with them in the development of new packaging. It was a big, brave step and with remarkable results.