Product: Lifebooker Loot
Project: Name Development & Brand Identity
Lifebooker.com is a platform for booking discounted health and beauty appointments. With much sucess, the company launched a dailey deal site. This new brand extention needed to honor its parent while making sure it paved way for its own prosperous future.
So I gave it a name: Lifebooker Loot. Then I designed look, a logo, and wrote some copy.
Effective and admired, the original Lifebooker soon adapted Loot's identity.
In addition to developing the name Lifebooker Loot, I wrote a variety of copy to further establish a strategic and consistent tone of voice. I even wrote deals - aboutBotox, Capoeira and how to "Hire A Boyfriend."