Brand Identity: Writing
In addition to developing the name Lifebooker Loot, I wrote a variety of copy to further establish a strategic and consistent tone of voice. I even wrote deals - about Botox, Capoeira and how to "Hire A Boyfriend."
Lifebooker Loot
Client: lifebooker.com Product: Lifebooker Loot Project: Name Development & Brand Identity Role: Creative Lifebooker.com is a platform for booking discounted health and beauty appointments. With much sucess, the company launched a dailey deal site. This new brand extention needed to honor its parent while making sure it paved way for its own prosperous future. So I gave it a name: Lifebooker Loot. Then I designed look, a logo, and wrote some copy. Effective and admired, the original Lifebooker soon adapted Loot's identity.