Client: Nissan Project: Get In The Game Role: Art Director & Writer In 2016, Nissan became an official partner the UEFA Champions League, Europe's most prestigious football competition. This global platform provided Nissan and UEFA the opportunity to show fans all over the world the blending of esteemed automotive and football engineering skills. Highlighting that the cars and game are created by people who have a passion for what they do - the effort was named, "Engineers of Excitement." Post-launch, it was evident that Nissan employees needed to be involved in the campaign. "Get In The Game" is a hyper-targeted effort to tailor the "Engineers of Excitement' campaign for Nissan employees. The campaign is comprised of online competitions, gamification, live events, and culture building.